Disney+
Regional supervisor, paid media
Disney+
Regional Disney+ digital strategy across the five core LatAm markets: subscriber acquisition, engagement, and the Star+ platform unification.
5
Core LatAm markets
Who I am
Six years of paid media and growth, most of it at regional scale.
I am Gonzalo Escudero. I have spent six years in paid media and growth, on the numbers side: which channel brings profitable customers, what it costs to bring them, and what it takes to keep them.
Today I lead regional Disney+ digital strategy across the five core LatAm markets, coordinating Brand, Content, Analytics and agency teams. Before that I was a Growth Marketing Engineer at venture-backed US startups, and I led regional growth at PedidosYa, managing over $1.1M USD per month across fifteen markets.
Alongside that I work as a white-label partner to agencies and as a direct consultant to brands. I have a degree in Industrial Engineering from UTN.
Featured
Four projects that explain the rest.
Real budgets, real markets, and numbers you can verify on LinkedIn.
PedidosYa
Senior regional online marketing
PedidosYa
Regional growth across 15 markets for one of LatAm's largest consumer platforms: SEM, paid social, programmatic, app growth and ASO.
15
LatAm markets
Bold.org
Performance marketing (Mechanism Ventures)
Bold.org
End-to-end growth at a venture-backed startup: acquisition, SEO, lifecycle and CRO, with profitability as the constraint.
+300%
Conversions in one quarter
Let's Eat
Co-founder
Let's Eat
A social restaurant discovery app for iOS and Android. Product, growth and launch from zero.
2.000
Sign-ups in 2 months
Career
From agency to regional, in order.
Regional Supervisor, Brand & Content Digital Paid Media
The Walt Disney Company
- Lead regional digital campaigns for Disney+ across the five core LatAm markets, partnering with local and global stakeholders to support subscriber growth and engagement.
- Collaborate with Brand, Content, Analytics, Creative, Product Marketing, and agency partners to develop market-specific strategies aligned with regional business objectives.
- Contribute to retention-focused initiatives by designing engagement strategies that increase viewing behavior across the subscriber base.
- Translate audience insights and performance data into actionable recommendations that inform campaign strategy, content prioritization, and investment decisions.
- Lead cross-functional coordination across multiple markets, ensuring consistency of execution while balancing local market dynamics.
- Played a key role in the Disney+ and Star+ platform unification across LatAm, coordinating messaging, rollout strategy, and stakeholder alignment.
Outcome Led the regional digital strategy supporting one of Disney+'s largest subscriber communication initiatives in LatAm during the Disney+ and Star+ integration.
Growth Marketing Engineer
Mechanism Ventures
- Led growth and monetization initiatives across multiple venture-backed startups, working directly with founders and leadership teams.
- Developed full-funnel growth strategies spanning acquisition, conversion optimization, retention, lifecycle marketing, and revenue generation.
- Designed and executed experimentation frameworks to validate growth hypotheses and improve customer acquisition efficiency and user engagement.
- Partnered with product teams to optimize customer journeys, conversion funnels, and long-term customer value.
Performance Marketing Specialist
Mechanism Ventures (Bold.org)
- Led growth strategy for Bold.org, focusing on user acquisition, engagement, retention, and profitability.
- Managed cross-functional initiatives involving paid media, SEO, lifecycle marketing, and conversion optimization.
Outcome Achieved a 300% increase in conversion volume within one quarter while maintaining acquisition efficiency targets.
Senior Regional Online Marketing Specialist
PedidosYa (Delivery Hero)
- Led regional growth initiatives across 15 LatAm markets, managing more than $1.1M USD in monthly marketing investment.
- Developed strategies focused on customer acquisition, retention, engagement, and LTV optimization.
- Partnered with CRM, Brand, Performance Marketing, Analytics, and local market teams to drive growth and improve business performance.
- Conducted market analysis and performance reviews to identify opportunities for increased efficiency and customer value creation.
Outcome Oversaw multi-market growth initiatives across one of LatAm's largest consumer technology platforms, managing performance strategy across SEM, Paid Social, Programmatic, App Growth, SEO, and ASO channels at regional scale.
Paid Media Supervisor
BullMetrix
- Led a team of performance marketing specialists across eCommerce, SaaS, and lead generation clients.
- Managed resource allocation, performance reviews, and strategic planning for multiple client portfolios.
- Mentored team members and drove operational improvements to increase team effectiveness.
Paid Media Analyst
BullMetrix
- Managed digital growth initiatives for clients across multiple industries and markets.
- Conducted performance analysis, experimentation, and conversion optimization projects.
- Developed reporting frameworks and business recommendations based on customer and campaign insights.
On the side
My own projects.
Co-Founder
Let's Eat – The Social Food App
Co-founded a restaurant discovery app for iOS and Android matching users with nearby restaurants based on dietary restrictions and food preferences. Built social features including Eatlists, reviews, and photo sharing; achieved 2,000 sign-ups within two months of launch.
Paid Media Consultant
Independiente
Provide strategic paid media consulting to small and mid-sized businesses, developing cross-channel advertising strategies across SEM and paid social aligned with growth and ROI objectives. Optimize campaigns to improve CTR, conversion rates, and ROAS; manage budgets efficiently within client-defined cost targets across the US, Mexico, and Argentina.
Education
Industrial Engineering, UTN
Universidad Tecnológica Nacional, Buenos Aires. GPA 8.3/10, final thesis 10/10. That is where the habit of not trusting a number without knowing how it was measured comes from.
Languages and reach
Spanish and English, LatAm and the US
I work in both languages with teams in Argentina, Mexico and the United States. Regional coordination across markets with different cultures and budgets is a good part of what I do.
Any of this useful to you?
If you work at an agency, start with the first. If you run a brand, the second. The terms are different in each case.