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For brands

Senior growth judgment for brands already spending on media.

You are paying for traffic that does not convert and nobody on the team knows why.

I work directly with your team, with scope and price agreed up front. The person who audits the account is the one who runs it and the one who writes the report.

Tell me the problem See the work

Engagements

Three ways to work together.

They differ in how much I execute. Most projects start with the audit: it is the cheapest way to find out whether the problem is the one you thought it was.

One-off project · 1–2 weeks

Audit

A senior read on what is already running. You leave with a prioritized list of what to fix first, which your team can execute without me.

  • Review of accounts, tracking and funnel
  • Written diagnosis with prioritized findings
  • One-hour call to walk through it
  • A 90-day quick-wins roadmap
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Fixed scope · 4–8 weeks

Implementation sprint

One concrete objective, executed end to end: launch a channel, rebuild tracking, stand up the experimentation program. I do the work, I do not delegate it.

  • One defined, measurable objective
  • Execution done by me, not delegated
  • Landing pages and creative if needed
  • A documented handoff at the end
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Monthly · 3-month minimum

Fractional growth lead

Steady senior capacity without hiring a head of growth. Strategy, execution, and managing the agencies or freelancers you already have.

  • Quarterly planning and forecasting
  • Ongoing paid channel management
  • A reporting and readout cadence
  • Shared Slack and a seat in your rituals
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Capabilities

What I actually work on.

You do not need to take all of it. It is usually one or two of these four, depending on where the bottleneck is.

Paid Media

Paid acquisition across the platforms that actually move your business.

Account audit

A full review of Google Ads, Meta, TikTok or programmatic: structure, targeting, creative, tracking and spend. You get a written diagnosis and prioritized quick wins.

Campaign launch

Setup and launch of new campaigns on whichever platform you need, with tracking done correctly from day one.

Ongoing multi-platform management

Monthly management of paid media investment with performance reporting, constant optimization and a focus on acquisition efficiency (CAC, ROAS, LTV).

Measurement & CRO

Data you can trust, and a process for improving conversion.

Tracking & attribution

GTM, GA4, server-side conversions and multi-touch attribution models, so decisions rest on real data instead of last click.

CRO program

A continuous experimentation framework (A/B and multi-cell) across the full funnel, with a prioritized backlog and honest statistical readouts.

Reporting people actually use

Dashboards and reporting rituals built for decisions: few metrics, well chosen, with enough context that the team acts on them.

Growth Strategy

The full funnel: acquisition, activation, retention and monetization.

Full-funnel strategy

End-to-end consulting: acquisition, activation, retention and monetization, with quarterly planning, forecasting and a measurement framework for the whole team.

Lifecycle & retention

Communication and engagement across the user lifecycle, moving retention and LTV on the customer base you already have.

End-to-end implementation

Not just strategy: execution. From opening the ad account to leaving tracking working and the team trained to carry on without me.

Web & AI

Fast surfaces to convert on, and AI applied to the repetitive work.

Conversion landing pages

Landing pages built to convert: clear messaging, fast loading, and a structure pointed at the specific action you want.

AI-built websites

Lightweight, fast sites (like this one), built end-to-end with AI assistance, with technical SEO and GEO — visibility inside AI answers — handled from the ground up.

AI automation

AI applied to the marketing work that eats hours today: campaign analysis, creative adaptation, automated reporting and market research.

Fit

When this works and when it does not.

I would rather say it here than on the third call. If your case is in the right column, I just saved you an email.

Good fit

  • You are already spending on media and want it to work harder, not start from zero.
  • You have a small in-house team that can execute but lacks senior judgment.
  • The problem is legible: CAC went up, conversion dropped, tracking does not add up.
  • You can give me access to the platforms and the conversion data.
  • You want your team trained, not dependent on me forever.

Not a fit

  • You want the cheapest vendor: I charge a senior rate because that is what I am.
  • You need production volume — fifty assets a week is an agency, not one person.
  • There is no product yet, or no defined media budget.
  • The real problem is the product or the price, and there is no room to change either.
  • You want someone to execute an already-decided strategy without questioning it.

Tell me which number is not working.

You do not need to prepare anything. Half an hour is enough to know whether there is something here for you. If there is not, I will say so right there.

Let's talk